The 5th National Kompak Grand Championship Bandung 2024 is a national archery event held in Bandung, Indonesia. I had the opportunity to create the logo and mascot design for this prestigious competition.
The brief was clear: the logo needed to represent Bandung, feel athletic and modern, and carry four distinctive characteristics — Tiger, Arrow, Sundanese culture, and a touch of Cute that makes it approachable for a wide audience.
The client needed a logo that was tied to Bandung — a city with strong cultural identity — while also feeling athletic, modern, and versatile enough to work on merchandise, mugs, medals, and event materials.
Balancing the four required characteristics (Tiger, Arrow, Sundanese, Cute) without the design feeling overloaded was the core design challenge.
I acted as Designer and Design Consultant for the complete visual identity of this archery championship.
Deliverables: logo design with 3 initial options, final logo with mockups, and a mascot character design that brings the event personality to life.
I explored three logo directions, each weaving together the Tiger, Arrow, Sundanese, and Cute brief in different ways. The client chose the third option — a clean, character-driven mark that works at any scale.
After approval, I produced mockups showing the logo on mugs, medals, and event materials — confirming the design works beautifully across all planned applications.
Following logo approval, the client commissioned a mascot character to give the championship a memorable personality. The mascot draws from the same Tiger and Sundanese characteristics — playful yet athletic.
