Se.nyo Burger is a business that produces food, especially burgers, located in Bandung, Indonesia. The Se.nyo burger presents a different taste to the Indonesian tongue — the burger meat comes directly from Australia, and Se.nyo also produces its own bread for maximum freshness.
The owner had a problem developing his business — he didn't know how to introduce it to the public. The brand needed to stand out amidst many competitors operating in the same field, with a visual identity that communicated freshness, boldness, and quality.
I acted as Designer and Design Consultant — helping shape the brand's character from scratch so it would stand out from competitors.
After an in-depth conversation with the client, I gathered key brand direction: cheerful, fresh, comfortable, and visually distinct. I then delivered logo options, packaging mockups, and promotional design assets for Instagram.
I created 3 logo options aligned with the brand's cheerful and fresh direction. The client immediately chose the third option — we then moved into mockup production.
After logo approval, the client needed burger packaging. I designed the burger paper with the approved brand identity applied consistently.
The menu was designed to feel clear, bold, and aligned with the brand's energetic personality — making every item look as good as it tastes.
I created a series of promotional design templates for Instagram to give Burger Se.nyo a consistent, eye-catching presence on social media.
